Airport Concessions : Travel Retail

Your design partners have never sat in your seat.

We have.

Brand strategy. Operational intelligence.
Implementation Partner.

* work completed in prior roles, including OTG, CBX, HMSHost, and Dash Design.

"We've sat on both sides of the table. That changes what we build."

The Moment

Too many design firms lead with vision and leave operators holding the build.

The airport traveler has evolved. Higher expectations, higher discretionary spend, and a lower tolerance for generic. They want a sense of place — a concept that feels like it belongs in this terminal, in this city. Technology has changed how they order, pay, and move through a space. The gate hold has become dwell time — and dwell time has become revenue.

Getting it right means holding both. The elevated concept and the practical build. The brand story, the operator`s margin, the approvals and the 6am / 6pm traveler. That requires someone who understands the opportunity and the constraints in equal measure.

" That is what we bring. Strategy-led. Operationally grounded. Design-executed."

The Problem

Sound Familiar?

"Deadline on the table. Budget under pressure. Brand to build."

We have responded to these from both sides of the table — inside the operator and inside the agency. We know what selection committees are actually scoring because we have been in those rooms. Concept narrative, renderings, floor plan, materials board, brand story — built to win, not just to submit.

Chef-driven restaurants and celebrity chef tie-ins. QSRs, grab-and-go, coffee stands, food halls. Inline and freestanding units, gatehold islands, VIP and lounge-adjacent. We have designed across all of it. The operational difference between a gatehold island and an inline food and beverage unit is not a detail — it is the brief.

We have been here before. The OTG program at Newark was one of the most significant technology integrations in airport F&B — 6,000+ iPad ordering devices, elastic kitchen staffing, ordering from anywhere in the terminal. It changed kitchen design, staffing models, and revenue per square foot. We know where AI and frictionless ordering are taking it.

We understand the full range — from an overnight signage and equipment refresh to a full renovation. We work within current infrastructure to find the most cost-effective boost, minimizing disruption to a live operation while maximizing what the space can earn.

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We take it from concept through permit-ready documentation for airport jurisdictions — BOH layouts, modular millwork, kitchen design, signage, AOR coordination — in a live terminal, on a real budget. For multi-location programs, we build the design system and kit-of-parts once and scale it without losing what makes the concept work.

Travel retail is its own discipline. Duty-free, news & convenience, specialty retail, markets — each with its own operational logic, margin and brand structure. We have worked directly for airport operators, but our broader retail experience- department stores, drug stores, and convenience add a layer most design firms cannot match.

We develop the positioning, identity, and local story that makes a concession feel specific to a place and a passenger — including local operator and celebrity chef tie-ins that bring authenticity a national brand cannot manufacture.

We know what luxury and premium brands demand. Tumi, Saks Fifth Avenue, Louis Vuitton, Christian Dior — we have built to their standards, navigated their compliance requirements, and created environments that earn their confidence and their customer.

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Why Stack x BDL

We have sat in your seat.

We have been on the inside — not as designers looking in, but as business partners building from within and alongside. Managing RFP submissions, navigating authority approvals, delivering fast-track builds in live terminals — on real budgets, with modular builds designed for fast installation within real airport constraints. We understand brand and we understand implementation.Stack Partners brings design as business strategy, with the operational and technical depth to pull it through. BDL Partners brings brand thinking and the discipline to make it perform at scale — that comes from thirty years working with the world's most demanding retail operators.

Together — brand thinking that gives a space a reason to exist, and operational intelligence to make it work.

■      In-house operator experience

■      Airport operational fluency

■      Modular and cost-effective builds

■      On-the go consumer insight

■      Localization expertise

■      Duty Free & Luxury

Peter Burgoyne

Stack Partners

25 years as a design leader across airport concessions, branded and specialty retail, hospitality, F&B, and luxury. In-house at OTG directing the $140M Newark Terminal C redevelopment — 55 concepts, three months, live terminal. At CBX running the design program for HMSHost across dozens of U.S. airports. He has been in every seat — agency, operator, and owner-side.

Byron Anderson

BDL Partners

30 years building brand strategy and environments for the world's leading on-the-go operators — from global energy companies to convenience retail giants. Shell. Adnoc. Oxxo. Wawa. Duane Reade. Migrolino. Across North America, Europe, the Middle East, and Latin America. Byron's work sits at the intersection of consumer insight, brand strategy, and physical environment — understanding not just how a space looks, but how it performs for the people moving through it.

Portfolio

The work that earns the conversation.

From chef-driven restaurants and food halls to duty-free, specialty retail, grab and go, news and convenience markets, VIP lounges, and gatehold islands — across every format the modern terminal demands.Our work extends beyond the airport — hospitality, luxury retail, food and beverage, multifamily, and gas & convenience retail across domestic and international markets.

Operators we have worked with

What we have built.

* work completed in prior roles, including OTG, CBX, HMSHost, and Dash Design.

OTG - United Airlines Newark Terminal C Redevelopment $140M · 55+ concepts · Live terminal · Three months

HMSHost ~70 RFP design packages and individual locations across U.S. markets. IDFS duty-free, Casablanca

Beyond the terminal - Hospitality · Luxury retail · F&B · Multifamily · Convenience

Brands we have designed for.

Where we have worked

EWRJFKLGAPHLMSPDCAATLPDX
ORDMDWDFWDTWMCOYSPCMNINT.

What we do.

Full service, from strategy to delivery.

We work as your Owner's Rep or Business Consultant — strategic partner or hands-on specialist, depending on what you need. Terminal program strategy, concession mix planning, airline and authority relationships, gate-hold studies, GC oversight, operations alignment, fit-out supervision. A senior operator in your corner who has done it before and knows what it actually costs.

Or bring us in for a specific brief

01.

Owner's Rep/ Project Manager

We represent your interest through each phase; RFP, design, permitting, construction, opening.

02.

Concept & Brand Strategy

Positioning, identity, and localization for new formats and renovations.

03.

RFP & Concept Packages

Renderings, floor plans, narratives, and brand strategy built to win.

04.

Prototype Development & Rollout

Design systems that scale without losing quality or efficiency.

05.

Design Development & CD`s

Permit-ready for airport jurisdictions, including BOH, kitchen, and modular millwork

06.

Luxury Retail & Duty-Free Design

Premium and multi-category environments built to brand standards most airport design firms cannot reach

We scale to what you need. One RFP package or a two-year terminal program. A single location or a national rollout. If you have a project, a problem, or just a question — we are the right call.

Lets Talk

A concession opportunity deserves
the right team behind it.

Whether you are developing a new concept, preparing an RFP response, managing a terminal program, or thinking about what the next brief should look like.

Peter Burgoyne

Stack Partners

Byron Anderson

BDL Partners

New York . Chicago . By Appointment

Lets Talk

A concession opportunity deserves
the right team behind it.

Whether you are developing a new concept, preparing an RFP response, managing a terminal program, or thinking about what the next brief should look like.

New York . Chicago . By Appointment

Why Stack x BDL

We have sat in your seat.

We have been on the inside — not as designers looking in, but as business partners building from within and alongside. On real budgets, with modular builds, within real airport constraints. We understand brand and we understand implementation.Stack Partners brings design as business strategy with the operational depth to pull it through. BDL Partners brings brand thinking and the discipline to make it perform at scale.

■      In-house operator experience

Peter has led design from inside the companies that run these programs, not consulting to them from outside. We know what operators need before they ask.

■      Airport operational fluency

Authority approvals, kitchen layouts for elastic staffing, how a space performs differently at 6am versus 3pm. We have navigated all of it.

■      Modular and cost-effective builds

Fast installation, real budgets, within real airport constraints. We deliver on time and on budget in a live terminal. That is our operating mode.

■      On-the go consumer insight

Thirty years building for the world's most demanding mobile retail operators. We understand how people in transit move, decide, and spend.

■      Localization expertise

Concepts that feel specific to a place and a passenger. Not copy-pasted from every other terminal.

■      Duty Free & Luxury

Duty-free & multi-category retail experience across fragrance, spirits, cosmetics, and luxury goods. A standard most airport design firms cannot reach.